Marketing FAQ’s

My department needs a custom logo. How can I get one designed?

Westfield State custom logos are available upon request through a Marketing Work Request.

I created a logo for my department/program/campaign/grant. Can we use it?

No, but we would be happy to create a custom Westfield State logo for you available upon request through a Marketing Work Request.

My department/program/campaign/grant would like a custom logo with our own artwork and colors. This design needs to be different and stand out. Is this allowed?

To ensure our branding is consistent we only allow the use of our official University logos. We know everyone loves the idea of logos but consider this: our brand would be overwhelmed and negatively impacted by the variety of colors, designs, and quality of logos if every department, program, campaign, grant, etc. used a custom logo. Please contact us to discuss what you are looking for and why. We find we are often able to provide unique, unexpected solutions to design challenges by leveraging artwork, color, typography, illustration, and/or photography.

Visual Brand GUIDELINES