Mastering this course will transform the Business Development Professional into a customer engagement expert. These experts represent the top performers in any firm’s business development force. Upon mastering these four modules, you will understand the anatomy of the federal government, budget priorities, policies, and processes. We will teach you who to connect with, how to make the connection, and ways to make that all-important first impression and execute a successful customer meeting, which results in wins for both the customer and corporate firm. These methods have been validated by Federal Executives and industry experts across the community. This course includes homework assignments, workshops, and personality assessments for relationship building.
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Federal Business Development Program
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Register online or call 413-572-8033 to secure your spot and discover more about the program.
Program Overview
Westfield State University has partnered with the Parker Group Academy to offer the Federal Business Development program to meet the needs of executive management, business development, capture professionals, and service delivery personnel for today's most significant industry leaders. This program’s high-quality course content has been developed by experienced and successful executives with real-world experience from both the industry and federal customer perspectives. The focus of this program is to provide participants with the skills and techniques necessary to build winning, successful government partnerships, translate those relationships into compliant, compelling, and winning proposals, and maintain those same partnerships through quality service delivery.
Intended Audience
- Students seeking to learn more about the internal operations of Federal government.
- Students seeking knowledge to become more competitive in the government space for federal employment and internships.
- Guard members, Reservists, and military family members.
- Active Military and Veterans transitioning into the Private Sector.
- Civilian Government personnel transitioning to corporate employment in the Federal Government Environment
- Industry Leaders doing business with the Federal government.
- Executive Management
- Business Development
- Capture Management
- Service Delivery
Common Careers for Program Participants
- Business Developer in Federal Market
- Chief Growth Officer
- Acquisition Specialist
- Federal Procurement Specialist
- Capture Manager
- Proposal Manager
- Proposal Writer
- Program/Project Manager
- Program Director
- Contract Specialist
Prerequisites and Requirements
There are no pre-requisites for this program. Individual courses can be taken in any order.
Certification - Coming Soon!
The Federal Business Development program consists of four core courses: Win-Win Customer Engagement, The Business Development Life Cycle, Service Delivery Excellence, and Federal Acquisition Insights. These four courses can be taken in any order after which participants will receive a certificate of completion. In addition, the Certified Business Development Professional (CBDP) credential is currently in development for those who complete the program and pass a certification exam. More information regarding certification will be available soon.
Course Descriptions
Win-Win Customer Engagement
The Business Development Life Cycle
The Business Development Life Cycle was designed to identify opportunities early, qualifying those opportunities to ensure a trim, healthy, and active pipeline. The framework walks you through building your capture plan, offer design, and pricing resulting in a compliant and compelling proposal. We prepare you for post-proposal activities such as oral preparation, best and final offer, and clarification questions. Finally, upon successful or unsuccessful award, we teach you how to prepare for an informative debrief to facilitate your retrospective and continuous capture improvement. Corporately practiced establishes the firm's business capture rhythm. Independently practiced increases your skill set as a business development professional, experiencing the enjoyment of successful pursuits and personal wins.
Service Delivery Excellence
You have won the contract! Now what? First and foremost, you must demand excellence in your service delivery team and protect the relationship built by your Business Development Professionals. Did you know that you need to be working on the re-compete on “Day One” of your contract? Did you know that two of the three business development pursuit types embrace operations? Business Development establishes that trusted partnership with the customer. As the Program Manager, you maintain and solidify that partnership while expanding relationships within your agency. Learn strategies on how to be successful in managing your program, protecting your CPARS posture, building a successful workforce, identifying areas of organic growth, and ensuring that the firm’s re-compete is effectively realized.
Federal Acquisition Insights
As Business Development Professionals, we understand our view of the acquisition from identifying, qualifying, capture, proposal, and post-award. But how does the Federal Acquisition Professional view those same time boxes? What is the internal workflow of the Acquisition workforce? How are solicitations put together, and how do they relate to the overall Acquisition strategy? How does the government determine the composition of the Technical Evaluation Board (TEB)? How can I effectively work with the Contracting Officer throughout the Period of Performance? There are so many things we wish we knew when moving into that Business Development role. Get a leg up on your competition and learn the Federal Acquisition Life Cycle from the experts.
Instructors
Gloria Parker
Founder and CEO of Parker Group Consulting. Author, “The Billion Dollar Secret – Secrets to Winning Business from a Former Government Executive” ISBN: 9798668810529
Parker Group Consulting's deep expertise, extensive partnership network, and unique combination of government and private-sector experience are key tools for creating vibrant, productive relationships between government agencies and contracting companies of all sizes. Gloria, the principal consultant, was a Chief Information Officer (CIO) at two cabinet agencies of the federal government for 10 years. She also taught sales at a Fortune 50 corporation. While in the private sector sales arena, Gloria was awarded the Golden Circle Award, which was presented to the top 1% of the sales force.
Mike Rice
Co-Founder and COO of CornerStone IT, LLC. Author, “In Pursuit – A Business Development Life Cycle” ISBN: 9781074569112, Copyright © 2019 Howard Michael Rice – Copyright Registration: TX 8-771-806. Author, “In Pursuit – Coaching Orals” ISBN: 9781088943502.
Mike Rice brings over 40 years of experience in Business Development, Program Management, Service Delivery, and Information Technology for both the private and public sectors. Mike's Business Development Life Cycle is the foundation for the Academy’s "Capture" courseware and workshop offerings. Mike maintains his technical acumen, influencing and establishing standards in implementing and integrating emerging technologies across the IT landscape. He is currently assigned to a joint government and industry-integrated project team to streamline the government acquisition life cycle leveraging these same emerging technologies.
William Randolph
CEO Think Acquisition
William was selected into the Senior Executive Service (SES). William is a decorated United States Navy veteran (1988-1993), a David Packard Excellence in Acquisition Award winner (2008), and the recipient of the Navy/Marine Corps Meritorious Civil Service medal (2009). In August 2016, William retired from the federal government with over 26 years of public service. In 2019, William founded THINK Acquisition – an independent acquisition consulting, training, and development firm focused on increasing the individual effectiveness, preparation, and competitiveness of all participants in the federal government acquisition and procurement arena.
Ready to Register?
Registration can be completed online. You may also register over the phone by calling 413-572-8033.